IdeasLabs reveals that short-form video is the top trend, highly favored by marketers. It plays a key role in generating user-generated review content (Real User Reviews), driving campaign growth by an average of 50% per month.

Brands are encouraged to adapt by integrating AI and Data Analytics to develop highly targeted marketing strategies, enabling real-time content creation and optimization that better resonates with consumers.

The MarTech agency market is expanding alongside this trend, due to their expertise in blending data with creativity, allowing them to leverage MarTech and AI-powered tools to deliver measurable marketing results.

Ms. Tuangporn Chuasamran, Founder and Senior Client Services Director at IdeasLabs Co., Ltd., a leader in MarTech solutions, stated that Thailand’s digital marketing industry is growing rapidly in 2025. In particular, short-form videos on popular platforms like TikTok, Instagram Reels, and YouTube Shorts are emerging as major drivers of marketing. Data from IdeasLabs’ Publisher business unit shows that campaigns using KOLs and influencers to create real user review content see average monthly growth rates of up to 50%. These campaigns significantly boost credibility and foster strong consumer connections, making this tactic the most favored among modern marketers.

The primary driver of this trend is the increasing use of AI tools in marketing. In the current digital landscape, AI’s ability to analyze consumer data and fine-tune strategies based on real needs—beyond just basic demographics—is proving invaluable. For example, IdeasLabs uses Social Listening Tools and Influencer Analytics to uncover genuine consumer demands across platforms like TikTok, Instagram Reels, and X (Twitter). These technologies have dramatically increased brand reach and driven up engagement rates to 20.78% within just one year. Most notably, this marketing approach effectively converts new audiences unfamiliar with a brand into customers. AI-powered optimization plays a crucial role by accurately targeting audiences through behavioral data, content interactions, and reach analysis, leading to improved conversion rates and Return on Ad Spend (ROAS). Brands that embrace these tools are seeing peak marketing performance.

That said, brands and business owners should prioritize using AI and Data Analytics to craft tailored marketing strategies—especially for personalized marketing. Leveraging Social Listening Tools and Influencer Analytics allows brands to deeply understand customer needs and create impactful campaigns.

Short-form video and Influencer Marketing remain critical trends that shouldn’t be overlooked. Success comes not just from the number of followers, but from influencers’ engagement rates and brand affinity. Selecting influencers who genuinely connect with target audiences is essential.

To accelerate branding and marketing success through short-form video and influencers, partnering with a capable agency becomes a vital asset. Agencies with expertise in integrating data with creativity can effectively apply MarTech and AI-powered tools to deliver marketing strategies with tangible results—measurable via KPIs set from the start. As a key player in MarTech solutions, this trend further supports the growth of IdeasLabs.
“Brands today must adapt to the digital era and the lifestyles of modern consumers. Digital marketing can no longer succeed without technology and insight-driven data,” said Ms. Tuangporn. “IdeasLabs offers innovative approaches like Data-Driven Influencer Marketing, Affiliate Marketing, and AI-powered Media Optimization to enhance accuracy and performance. AI enables real-time campaign adjustments based on consumer behavior analysis, reducing ad spend while increasing impact. These technologies empower brands to stay agile and build stronger engagement in today’s fiercely competitive landscape.”

As a result, IdeasLabs has developed a comprehensive suite of digital marketing services, aligning with digital trends:
Influencer Marketing: Utilizing the right KOLs and influencers to drive awareness and engagement, with AI and data ensuring influencer-brand alignment.
Social Media Management: End-to-end social media strategies to strengthen brand presence across platforms, with performance tracking and real-time strategic adjustments.
Content & Production: Creating standout branded content through a blend of creative concepts and data-driven insights.
Brand Reputation: Building and maintaining brand image in the digital space using analytics and behavioral strategy adjustments.
Paid Advertising & Affiliate Marketing: Using hyper-targeted advertising and affiliate networks to drive efficient reach and sales conversion.