IdeasLabs, a Thai MarTech startup, was selected by the Thailand e-Business Centre (TeC) to showcase its innovation at the Thailand Pavilion during the Global Artificial Intelligence Machines and Electronics Expo (AIE) 2025, held under the concept “One Expo, Two Cities” across Macao and Zhuhai, China. The event brought together over 1,000 leading companies and buyers from more than 30 countries worldwide.

This participation marked an important milestone for IdeasLabs in presenting Thai-developed AI technology to global investors, business partners, and international buyers. The company’s mission focused on four key areas: showcasing the capabilities of Thai AI, expanding business networks in China and the Greater Bay Area, launching new innovations to attract investors, and exchanging knowledge on the latest trends in AI, robotics, and smart electronics.

A key highlight was Kolaxy, an AI solution developed by IdeasLabs as more than a general chatbot. Positioned as an “intelligent assistant for the modern world,” Kolaxy is designed for real business and enterprise applications. Its key strengths include multilingual communication in Thai, English, and Chinese, localization and contextual understanding, real-time data analysis through dashboards to support strategic decision-making, and enterprise-grade security to protect sensitive business information.

The showcase received positive feedback from visitors, international media, and foreign investors. The Thailand Pavilion was recognized as a platform that reflects Thailand’s growing potential as an innovation-driven country, beyond its traditional image as a tourism destination. Kolaxy attracted particular attention for its ability to understand language, context, and user intent in a more human-centered way, positioning IdeasLabs as a promising Thai tech startup with strong potential to expand into China, Macao, Hong Kong, and the wider ASEAN market.

Read the full article in the March 2026 edition of Forbes Thailand (Mar 2026).