MarTech Expo 2026 is one of the biggest marketing technology events of the year, bringing together new ideas, practical tools, and business opportunities in one place under the concept “Marketing x Technology | Expose Your Potential”.

This year, IdeasLabs Co., Ltd. joined the event and introduced “Dipro”, a Real-Time AI Voice Chat Mascot and AI Interactive innovation designed to let visitors experience the future of brand interaction up close.

As part of the showcase, Dipro was developed to communicate and answer questions about event information in real time. It can provide details about booths, explain products from each exhibitor, display maps for indoor navigation, and recommend restaurants, promotions, and other useful information for event attendees.

Beyond providing information, Dipro can also create fun and engaging experiences in various ways, including dancing, singing, and interacting naturally with users. This highlights how AI is no longer limited to being a question-answering tool, but can also become a lively engagement medium that connects brands with people in a more dynamic and memorable way.

Another key feature of Dipro is its ability to communicate in three languages: Thai, English, and Chinese. This makes information access easier, more inclusive, and better suited to a diverse group of users.

However, Dipro’s potential goes far beyond conversation, Q&A, or entertainment at events. It can also be further developed into an AI Agent capable of supporting different workflows and commands based on each organization’s needs. This includes providing customer information, supporting sales operations, creating interactive experiences, or connecting with various systems and services to support business goals with greater flexibility.

When integrated with IdeasLabs’ Solution and Publisher Ecosystem, Dipro can also strengthen brand communication across social media more effectively. Beyond creating engaging content or interactive experiences, it can be supported by an Interaction Protection approach, helping campaigns achieve clearer results through strategic planning and content distribution management, including Guaranteed Likes and Guaranteed Viewers based on each brand’s objectives.

This approach reflects IdeasLabs’ core strength: technology is not viewed as a standalone tool, but as an integrated ecosystem that combines AI + Solution + Publisher to help brands communicate more precisely, generate real engagement, and drive measurable business outcomes.

Dipro is therefore not only a showcase product at MarTech Expo 2026, but also a marketing tool that can help brands elevate communication, create new experiences, increase consumer engagement, and unlock opportunities for effective upselling.

For organizations or brands interested in developing their own brand mascot into an AI Agent, or extending their communication through solutions that combine technology, content, and measurable marketing results, they can contact the IdeasLabs team for more information and solution development tailored to their business goals.